Hey St. Lucia! What’s App & Win your way to a hot, new SUV from Campari!
CASTRIES, October 28, 2021 – Peter & Company Distribution (PCD), the exclusive distributor of Campari is thrilledto announce the launch of the “Campari WhatsApp & Win” Promotion which commenced on October 25. This year’s campaign is the biggest and most exciting one to date giving St. Lucians the opportunity to win a portion of US5000 and a chance at the grand prize of a Toyota Rush SUV along with weekly prizes with the purchase of specific sizes of Campari. Campaign runs from October 25 to December 26 2021 with the grand prize draw on January 10 2022.
Here’s How to enter: It’s as easy as Shop- Snap- Scan- Send!
- Purchase one bottle of Campari 1L or 750ml at your favourite store
- Snap/take a photo of your receipt as proof of purchase
- Scan the QR code or send via WhatsApp to 888.682.8911
- Send/upload the photo of your receipt via WhatsApp to 888.682.8911.
- Tune in weekly to Hot FM to find out if you’re a winner
- Each code will be automatically entered for the grand prize draw
Michele Kalloo, CEO of Peter and Company Distribution stated that “with over two billion users globally, WhatsApp is the leading digital communication platform. It’s relevance to our lives has been heightened by the ongoingpandemic, keeping us connected and engaged to each other and to our customers. It is therefore most fitting forCampari to leverage this platform to power the promotion to make it viral.” She went on to express her pride and elationover PCD’s ability to bring such an exciting campaign to St. Lucia during the festive season making it even moresignificant as the company kicks off its 130th anniversary celebrations this month.
Denver Alcee, Brand Manager, Campari also expressed his excitement over the launch of the promotion stating, “over the past few years Campari has placed great emphasis on implementing promotions in the St. Lucia market to reward our loyal consumers in big, bold ways. The brand has given away major prizes such as a cruise, home theatresystem and trip to Trinidad Carnival. Our loyalty program is integral to building and growing our relationship with our devoted consumers and this year we are rewarding them in an even bigger, more meaningful way by giving away cash and a Toyota Rush SUV. We are deeply aware of how COVID 19 has impacted the lives of many individualsand it is the main reason for rolling out this campaign now, via WhatsApp which has become our standard way ofcommunicating. This promotion is for you, our loyal consumers and I am encouraging you to participate enthusiastically.”
Contact
Denver Alcee
Brand Manager
denver.alcee@cdplimited.com
758.457.7000
About Campari
Campari is a contemporary and charismatic classic that has remained unchanged throughout the years to the original formula. The creation of Campari was the result of the talent of Gaspare Campari, master drink maker and founder of the company. His experiments in concocting new beverages in Novara, in 1860, resulted in a recipe that still today remains asecret known only to the very few people in charge of the production process.
Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. Manyhave tried to guess the number of ingredients: some say there are 20 or 60, but others list the ingredients at 80. To this day, alcohol and water are the only known ingredients of its special and secret recipe. Its vibrant red colour, intense aroma and distinctive bitter taste make it extremely versatile, and the perfect base for some of the most famous cocktails around the world.
About Peter & Company Distribution (PCD)
Peter and Company Distribution Limited (PCD) is a 100% wholly owned subsidiary of Caribbean Distribution Partners Ltd., a 50/50 joint-venture between Agostini’s Limited and Goddard’s Enterprises Limited (GEL). PCD is St. Lucia’s premier distributor of some of the world’s leading and most iconic brands. The company has three corebusiness units. The Food, Household, Pharmaceutical and Consumer division and The Wines, Spirits, Tobacco and Brewery Division. The company also owns retail stores including Wet & Cold Express, PCD Foodmart and PCDWines and Spirits.
